What is a PDF Menu?
Most restaurants have a copy of their menu online in the common PDF file format. This is typically the same menu that you will see inside the restaurant or bar. So what's the big deal? Why does this matter?
Your menu items don't show up on google
That's right. Google looks for keywords on your website, and lot's of businesses display a pdf or a picture of their menu without any keywords. This means that if someone is searching for "the best steak", all of your beautiful entrees are not ranking at all! By making an HTML version (or coded) version of your menu, you can begin to rank the keywords of your menu online. This is a great chance to get some free SEO for your trouble!
Your menu is not mobile friendly
This is the next big problem with PDF menus. You have to pinch to zoom in on everything. If your menu is designed in a way that doesn't display well on menus, your customers might not even be able to read it! The last thing you want to do is have potential customers frustrated. PDF can also have a hard time loading, and could turn off customers by the slow load times.
Your menu might be outdated
When was the last time you updated your menu? Did you change any prices or add any items? It happens... PDF menus have to be updated by the designer or the business owner. After you edit your pdf, you then need to call your website designer to have them update it (unless you do your own website...). finally, you have to send emails back and forth, make sure the right pdf is uploaded to the website, or try and communicate that little change over the phone. What a hassle to change the price of one thing by .50 cents!
What you can do instead
So you've decided to get rid of the pdf menu. All you have to do now is convert your pdf menu into code. There's a few ways to do this.
- You can have a developer code your new menu, or....
- you can use the One2 Menu app to easily make your menu in code!
It's fast and easy to update by yourself. Instead of having to call your developer every time you want to update your menu, you can make the change on your phone in under a minute! The One2 Menu app supports all mobile devices to make your menu look professional no matter what device your customers are on! Start your free trial of One2 Menu today!
